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Digital Marketing Strategies for Lawyers

As a lawyer, are you missing out on clients since you don’t have a digital presence?

Are you not able to showcase your knowledge and expertise to new potential clients through various digital channels?

If the answer to the above questions are a “Yes”, then you are at the right place.

We are going to discuss few digital marketing strategies that the lawyers should have to improve their standing in the market.

Here is the mind map for few Digital Marketing Strategies that lawyers can use.

Online Presence

In today’s digital age, when every other industry is on the internet, it becomes imperative for the lawyers or the law industry to be left behind. With 59% of world’s population on internet, if lawyers are not having an online presence they would be losing out on big opportunities.

Website

First step towards having an online presence is to have a website. The website can have information about the services and facilities you provide. It can have snippets of your case wins, which could give confidence to your potential clients. You can add commonly asked questions related to legal matters of your area of expertise. Your website can be used to convey your values and ethics.

linked in

Professional websites like LinkedIn can be used to get in touch with high profile clients. LinkedIn gives a platform to showcase your achievements, your past and future potential clients, which can be used as a reference whoever searches for it on this platform.

Social Media

Since a lot of people now a days are on various social media platforms like Facebook, twitter, Instagram etc. this gives you a very convenient platform to showcase your expertise. You can actually build relationship with lot of people before they actually become your client. With quick and direct response to their legal queries, you can provide a great customer support to your clients.

Youtube

Video is a another impactful medium of marketing and Youtube is the most popular visual content platform. Lawyers can utilise this platform to prepare short videos explaining their expertise and knowledge. With ever shortening of attention span for customers, visual form of communication seems more attractive to grab their attention.

Search engine optimisation

SEO is the strategy through which you use the right keywords so that your website comes as one of the top sites through various search engines. Ranking depends on the right keywords used locally and frequently by potential clients to search relevant information.

Showcase Expertise
Blogs

Blogs are a sophisticated way of showcasing your knowledge and expertise. Informed and quality conscious clients look for your expertise on the subject from the way you write the blogs. So they are a very good way of creating an impression on the potential clients. Lawyers can write the blogs themselves on topics related to their area of expertise, or they can hire bloggers for the same.

Communities

Lawyers can build communities on various social media platforms to collaborate among each other. This can lead to a win-win situation for all the lawyers in the community. They can share each other’s clients in case there is a need. For clients it becomes convenient to look for multiple specialities at a single place. Senior lawyers can share their experience and knowledge over the community to enrich the community content, which will be helpful for all the other lawyers and potential clients alike.

Publish a Book

There is no better authority in the intellectual world than having your name written on a book. If you are an author, it gives a lot of value to your career. Lawyers can try to enhance their reputation by publishing a book in their area of expertise for common people. It may not be a legal or a law book, but it can include simple explanations of various rules in simple language for a common man to understand. This can create awareness of law among general populace.

Collaboration
Webinars

Recently webinars have become a great tool for showcasing your expertise. Lawyers and Law Firms can arrange webinars for various targeted groups. It gives them a niche standing and serves as a good advertisement of their services. they can also have a series of webinars on particular legal matters to create awareness among various group of people.

Online/Offline Events

Lawyers and Law firms can arrange online and offline events where they can invite experience legal experts or retired judges as a program to create awareness about law among various groups of the society. It can give a very positive word of mouth publicity to the lawyers or the law firms.

Workshops

Senior lawyers can arrange workshops for junior lawyers and interns where they can arrange mock debates on various legal topics to give a first hand experience of court rooms. This also gives a very positive word of mouth advertisement in the locality and new clients would like to come to you first before going to others.

Conclusion

This is just a glimpse of few digital marketing strategies that lawyers can learn and implement to improve their client base. This also helps them have improve their personal branding and elevate theirĀ  image.

Do leave a comment to let me know what you think about this blog.

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